As part of Key International’s founding family, Diego provides top-level leadership and oversight for the firm and its projects, sharing in developing company strategy and future acquisitions and projects.

In addition to executive-level management of the firm, Diego Ardid also maintains a personal focus on the Key International Hospitality Division. In this role, he oversees income-producing assets such as multifamily and commercial properties and works with company teams to optimize revenue and results across the division’s portfolio. This includes stewardship over development of new properties, as well as supervision of existing operations such as hotels and resorts.

Diego serves as the firm’s liaison in acquisition and debt negotiation matters for Key International properties, including hotels, multifamily, commercial, and is directly involved in equity and debt placement activities. To date, under Diego’s leadership, the company’s hotel portfolio has grown to a value of 1.4 billion AUM and 3,000 hotel keys throughout the Southeastern United States and Europe.